.. you probably are since MySpace currently has 194 MILLION registered members.
Did you know that there are only four countries in the world (China, India, United States, Indonesia) with more than 194 million citizens?
That is, if MySpace was a country it would be the fifth largest in the world.
The scale of this platform is staggering and that's why I think you are missing something if you do not have a footprint on this unique social networking platform.
Let's imagine you are running a hotel on a beach somewhere in the world. You can start sending "friendship invitations" to people whom you think would be interested in spending their holidays at your hotel.
How you do that? You can search MySpace by keywords like "travel," "holiday," "vacation" or even "retired," etc.
Once you have a list of MySpace members who have those keywords in their profiles, you can start sending invitations by a single click to add them as your "friends." It's a labor-intensive process since each invitation must be sent individually and there's no way to automate it (which somewhat cuts down the spam).
When the other party accepts your invitation after visiting your site and deciding to become your "friend," the other party is automatically added to your list of "friends," which is basically your MySpace "distribution list."
Now, again imagine you are running a 50% off weekend special. All you need to do is to prepare your ad copy and with one click broadcast it (and your live URL links) to every friend on your list as a Bulletin.
There are many folks with 5,000 to 40,000 "friends" accumulated over time. When they have a new product or a new show or anything that they'd like to communicate to their list, all they have to do is click a button and all of a sudden thousands of interested parties get their message. And it's all FREE too!
In theory, you can reach millions of people the same way since there is no difference in terms of the effort involved in sending a message to 10 or 10,000,000 "friends." How are you going to beat that in terms of advertising ROI (Return On Investment)?
MySpace also allows you to leave public or private comments, send private messages, create daily blog entries, paste your own photos and sound and video clips and a whole lot more.
If you still do not have a MySpace site you should perhaps think about the business advantages of getting one today.
Ugur Akinci, Ph.D. is a senior writer and web content consultant with 20 years of experience.
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